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	<title>DMGMA Blog &#187; patient satisfaction</title>
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		<title>WHAT IS YOUR PATIENTS FIRST IMPRESSION?  ARE THEY SATISFIED OR FRUSTRATED?</title>
		<link>http://blog.dmgma.com/what-is-your-patients-first-impression-are-they-satisfied-or-frustrated/</link>
		<comments>http://blog.dmgma.com/what-is-your-patients-first-impression-are-they-satisfied-or-frustrated/#comments</comments>
		<pubDate>Fri, 22 May 2009 11:58:44 +0000</pubDate>
		<dc:creator>Rick Creveling</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[improved service in healthcare]]></category>
		<category><![CDATA[LEAN]]></category>
		<category><![CDATA[MSDS]]></category>
		<category><![CDATA[patient frustration]]></category>
		<category><![CDATA[patient satisfaction]]></category>
		<category><![CDATA[Sharon Ruth]]></category>

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		<description><![CDATA[Today&#8217; post is generously provided by Sharon Ruth of MSDS.  Hope everyone enjoys the early summer holiday!   Let’s use a scenario that I think many of you have experienced….  Imagine that you have never flown in an airplane, you will be taking your first flight and confess to being a little nervous and unsure [...]]]></description>
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<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Today&#8217; post is generously provided by Sharon Ruth of MSDS.  Hope everyone enjoys the early summer holiday!</span></p>
<p> </p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Let’s use a scenario that I think many of you have experienced….<span style="mso-spacerun: yes;">  </span>Imagine that you have never flown in an airplane, you will be taking your first flight and confess to being a little nervous and unsure of what to expect. </span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">You approach the ticket counter and notice several partially destroyed pieces of luggage stacked among the mountain of paper files along the wall.<span style="mso-spacerun: yes;">  </span>Appearing frustrated, the ticket agent mumbles, “Where are the luggage labels?<span style="mso-spacerun: yes;">  </span>I hate working here”.<span style="mso-spacerun: yes;">  </span>The agent finally looks up, notices you, and blurts out “Destination?”  You try to explain that you bought your ticket online and unfortunately, more than one airline is involved.<span style="mso-spacerun: yes;">  </span>You are interrupted with the next verbal command, “Name”?<span style="mso-spacerun: yes;">  </span>After several minutes, the flight information is located and the boarding pass is issued.<span style="mso-spacerun: yes;">  </span>You are advised that there are no more luggage labels.<span style="mso-spacerun: yes;">  </span>You must take your luggage to another ticket counter to get it checked.<span style="mso-spacerun: yes;">  </span>Worried that you will never see your luggage again, you follow the instructions and hope for the best.</span><span id="more-82"></span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Feeling quite proud of yourself, you survived the gauntlet of security screeners and make your way to the gate.<span style="mso-spacerun: yes;">  </span>Following a 2-hour delay in departure due to mechanical problems, you are about to board the plane.<span style="mso-spacerun: yes;">  </span>As you make your way down the jet-way, you notice numerous brief cases, bags, and boxes.<span style="mso-spacerun: yes;">  </span>Seeing no explanation for this, you keep moving with your personal belongings on to the plane.<span style="mso-spacerun: yes;">  </span>There is no one to greet you as you enter.<span style="mso-spacerun: yes;">  </span>Walking down the aisle, you pass two seats with crime scene tape and a “Broken” sign across them.<span style="mso-spacerun: yes;">  </span>You quickly begin to realize why the bags were on the jet-way – the overhead compartments are overflowing.<span style="mso-spacerun: yes;">  </span>You locate your assigned seat, only to find another passenger claims to have the identical seat assignment.<span style="mso-spacerun: yes;">  </span>Ringing the flight attendant call bell, you contemplate whether you should attempt to just get off of the plane or keep fighting for the basic services for which you paid.</span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Would you want to fly this airline?<span style="mso-spacerun: yes;">  </span>Would you feel confident that the flight would make it safely to its destination after so many problems? </span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Consistent application of lean principles could drastically improve this first time flyer’s experience.</span></p>
<ul type="disc">
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">5S Points of Public Reception</span><span style="font-size: small; font-family: Times New Roman;"> </span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Consistent Staff Training</span><span style="font-size: small; font-family: Times New Roman;"> </span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Squeeze the Waste out of Front End Value Streams</span><span style="font-size: small; font-family: Times New Roman;"> </span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Institute Proactive Preventive Maintenance</span><span style="font-size: small; font-family: Times New Roman;"> </span></li>
<li class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-list: l0 level1 lfo1; tab-stops: list .5in;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">Clear Visual Management for Customers and Staff</span></li>
</ul>
<p style="margin: 0in 0in 0pt;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;">A hospital admission, physician appointment or outpatient procedure can be as intimidating as a first time flying experience.  Customer perceptions, both positive and negative are shaped by the queues along the process flow to obtaining that product or service.  You are busy healthcare providers; you often become numb to essentially identical frustrations to those described in the airline scenario.<span style="mso-spacerun: yes;">  </span>It is important to step into the gemba, look at the patient experience with fresh lean eyes, and ask the question, “Are we promoting a positive first impression?<span style="mso-spacerun: yes;">  </span>Would our patient intake process frustrate or satisfy me if I were the customer?”</span></p>
<p style="margin: 0in 0in 0pt;"><em><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="mso-spacerun: yes;"> </span></span></em></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt;"><span style="font-size: small; font-family: Times New Roman;">For more information, please contact Sharon Ruth MSDIS<span style="mso-spacerun: yes;">  </span>(302) 397-0173</span></p>
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